Diagnose
Establish what the business is known for today, where it appears and what prevents stronger retrieval, recommendation or citation.
SEO, GEO, AEO
Your firm knows the answer. Search does not know that yet.
Main Heading helps expertise-led businesses become easier to find in Google and AI answers, then turns that visibility into qualified demand. We define the position your firm can own, build the pages and proof to support it and measure what changes.
Topical Audit
Example audit excerpt. Findings and scope are specific to each site.
- Apparent topical focus
- Enterprise payment operations, spread across disconnected service and resource pages
- Strongest topic
- Payment workflows / Topic Strength: Strong
- Topic overlap
- Implementation guidance / Competes with: Finance automation
- Missing topics
- Implementation risk, compliance evidence and proof for high-value decisions
Topical hierarchy excerptPriority sequence
Enterprise payment operationsDefensible topic position
Implementation and controlsHigh-value decision support
Risk, compliance and proofUnderdeveloped evidence territory
Point-in-time diagnosticNot a recurring monthly report format
Visibility follows structure.For firms chosen for what they know.
Experience behind Main Heading
Results and operating experience led by Yoyao before launching the agency. The figures below retain their original context and do not imply that every result was produced under the Main Heading name.
300+brands served
2,000+SEO professionals trained
300+topical strategies developed
0refund requests under the original guarantee
Expertise is not scarce. Recognizable expertise is.
Your knowledge may live across service pages, product pages, PDFs, webinars, and years of content. Buyers can piece it together when they already know where to look. Search engines and AI systems usually cannot.
Publishing more does not fix an unclear position. Your expertise must be organized, supported and technically accessible before it can be ranked, retrieved or cited.
Both firms know the answer. Only one gets cited.
Search and answer engines reward expertise they can interpret. They look for a clear subject, connected evidence and enough external credibility to trust the source.
Scattered
- Expertise spread across disconnected pages
- Important claims without visible support
- Search systems infer the firm's position
Cited source
Structured and retrievable
- One defensible topic position
- Connected pages, expert evidence and sources
- Clear signals that can be ranked, retrieved and cited
How the work gets done
The AI answer is generated in seconds. The authority behind it is not.
Main Heading runs SEO and AI Search as one connected program. The work is concrete, staged and measured.
Build
Turn the findings into a defensible position, stronger architecture, better evidence, and technically accessible pages.
Compound
Keep shipping useful work, earn third-party authority, measure visibility and improve as search behavior changes.
How to read the five stages: they describe the sequence of an engagement, not a monthly reporting schedule. Timing, ownership and deliverables are defined in the proposal.
Stage 01 / Diagnose
Establish the baseline
Document how the business appears in Google and the selected AI systems before anything changes. This gives every recommendation a defensible starting point.
What Main Heading does
What you receive
01Establish the baseline
Document how the business appears in Google and selected AI systems before anything changes.
- Search and technical baseline
- AI visibility snapshot
- Brand mention and citation baseline
- Competitor comparison
What Main Heading does
Reviews the site's structure and topical focus.
Records a defensible starting point for later comparison.
02Map demand, prompts and topical territory
Combine search demand, buyer questions, sales conversations, and generative prompts into one prioritized territory.
- Priority query set
- Buyer question map
- Topical scope and coverage gaps
- Prioritized roadmap
What Main Heading does
Connects market evidence to the firm's expertise and commercial priorities.
Separates useful territory from topics that would dilute the position.
03Build the evidence
Create or improve the pages buyers and AI systems need to retrieve, quote and trust.
- Topical map
- Page architecture
- Content briefs
- Expert evidence requirements
What Main Heading does
Connects subject-matter expertise to a clear page structure.
Optimizes and publishes the agreed work.
04Earn authority beyond the site
Identify the outside sources that appear in the answers that matter, then pursue the opportunities that fit the business.
- Cited-source landscape
- Qualified publications
- Review and directory opportunities
- Expert contribution targets
What Main Heading does
Prioritizes third-party sources with a clear role in discovery or trust.
Pursues the opportunities included in the engagement.
05Measure, test and improve
Use a stable query set to compare movement, then connect visibility to business performance where tracking supports it.
- Search performance
- AI visibility reporting
- Competitor movement
- Qualified demand where attributable
What Main Heading does
Separates point-in-time analysis from ongoing measurement.
Turns new evidence into the next set of priorities.
Scope rule. There is no disguised article quota. The proposal states what Main Heading owns, what the client team owns, what ships each month and which measures define progress.
How we measure AI Search
Software finds the pattern. Judgment decides what matters.
Main Heading starts with a defined set of buyer questions and records a point-in-time view across selected search and AI systems. We separate brand mentions from citations, show which owned and outside pages are cited and identify the competitors and entities the answers recommend. Ongoing movement is measured separately through a stable query set, search performance and AI visibility reporting.
The proposal names the systems included. These can include Google Search, Google AI Overviews, AI Mode, ChatGPT, Perplexity, and Gemini.
Floyi is the topical authority platform. Main Heading uses its research and authority-measurement systems to collect and compare evidence faster. Clients hire Main Heading for the strategy and execution. They do not need a Floyi subscription.
System viewShows where the brand appears for the defined question set.
Traffic is not the result. Qualified demand is.
Traffic creates leverage only when it reaches the right buyers and produces a business result. Each case connects the starting point, work, outcome, and timeframe.
+295%organic traffic over 10 months
Financial SaaS
- Starting point
- The site had content, but its pages competed with one another and failed to establish a coherent subject position.
- Work
- Rebuilt the content strategy around buyer research, audited existing content and corrected the site structure and internal connections.
- Outcome
- Organic traffic grew 295% over 10 months.
- Business result
- Monthly demo requests increased from 4 to 19.
5,000+monthly organic visits in nine months
Chiropractic practice
- Starting point
- A one-year-old practice had a starter website that produced almost no search visibility.
- Work
- Rebuilt the site, created the content strategy and aligned the site, Google Business Profile and external citations around the same subjects.
- Outcome
- Organic traffic grew from zero to more than 5,000 monthly visits in nine months.
- Business result
- The practice receives 20 to 40 bookings per month from the site.
114,000+monthly organic visits in approximately 18 months
Media SaaS
- Starting point
- A new site began with no content, rankings or organic acquisition channel.
- Work
- Built the topical strategy first, created a focused publishing plan and expanded it after the initial authority foundation held.
- Outcome
- The site reached more than 114,000 monthly organic visits in approximately 18 months.
- Business result
- The site produced 670 to 1,200 trials per month.
Founder
Built by someone who has done the work.
Yoyao Hsueh is a former agency SEO consultant with more than 20 years across creative and technical work. He created the Topical Maps Unlocked methodology and founded Floyi, the topical authority platform. At Main Heading, he leads the position, priorities and quality standard behind every engagement.
Real work. Direct access. Senior judgment.
The right work for firms chosen for what they know.
A strong fit
- Law firms and professional services businesses where trust drives high-value decisions
- B2B SaaS companies whose buyers research complex products and categories
- High-value local businesses where reputation and lead quality justify sustained work
- Businesses willing to provide subject-matter experts, real evidence and useful context
Not a fit
- Businesses competing mainly on price, convenience or short-term promotions
- Companies looking for a fixed article quota without a coherent position
- Teams expecting rankings or AI citations within 30 days
- Businesses unwilling to provide access to the people who hold the knowledge
What clients ask before they hire us.
01How is this different from hiring a conventional SEO agency?
Main Heading begins with the position your business should own, then connects search demand, AI visibility, evidence, site architecture, and outside authority around it. The work is not reduced to rankings or a fixed article quota.
02Will I work directly with Yoyao?
Yes. Yoyao leads positioning, priorities and major recommendations. Specialists support delivery, but clients retain direct access to the person accountable for the thinking.
03What if we already have an agency, content team or writers?
Main Heading can define the strategy, evidence requirements and measurement system while your existing team executes agreed parts of the work. The proposal makes ownership explicit before the engagement begins.
04How long before we see results?
The baseline and prioritized roadmap arrive first. Search visibility, AI mentions and qualified demand usually take longer because they depend on the starting point, competition, publishing velocity, technical condition, and outside authority. Main Heading does not promise rankings or citations within 30 days.
05What does an engagement cost?
Main Heading does not sell a fixed article package. After the Topical Audit, the proposal states what Main Heading owns, what the client owns, what ships and how progress is measured. Scope and cost reflect that division of work.